Sobre a empresa
Somos a primeira TIP - Talent Intelligence Platform - da América Latina e a melhor Startup do Brasil - segundo o Web Summit Rio 2025.
A DigAÍ é uma Startup que foi criada dentro do Nubank em 2023 para aumentar a eficiência das empresas através da Inteligência Artificial. Como uma plataforma completa de recrutamento, desde a candidatura até a decisão final, a proposta é uma tomada de decisão baseada em dados e não apenas no achismo.
Nossa missão é aumentar a assertividade das contratações, ao mesmo tempo que reduzimos o trabalho operacional dos recrutadores e melhoramos a experiência dos candidatos.
Apaixonados por desafios e com muito senso de dono, construímos o legado da DigAÍ a cada dia, com a visão de sermos o próximo unicórnio Brasileiro.
Sobre a vaga
Turn data into clarity—and clarity into better decisions. In this role, you’ll connect marketing strategy, insight, and execution to help ensure brand and demand investments are evidence-based, well prioritized, and linked to business impact.
You’ll strengthen marketing decision-making by applying measurement and marketing science in an industrial B2B context. Reporting to the Head of Brand & Marketing Strategy, you’ll work with teams across the business to shape how marketing performance is understood and acted on. The position offers a flexible location and can be based near any Sandvik Coromant site.
Responsibilities
- Support customer research and brand health measurement to track brand strength over time.
- Develop and evolve approaches for measuring the effectiveness of brand and demand activities.
- Define and interpret marketing KPIs connected to business outcomes.
- Analyze campaign performance, media effectiveness, and the impact of long- and short-term marketing investments.
- Contribute to segmentation, targeting, and buyer journey analysis in complex, multi-stakeholder buying environments.
- Partner with Brand, Demand, Content, and Sales teams to turn insights into strategic direction and practical action.
- Clarify trade-offs, scenarios, and expected outcomes to support informed decisions.
- Translate marketing effectiveness into commercial implications and investment recommendations for business and finance stakeholders.
Required qualifications
- Education in a relevant field.
- Experience with marketing measurement and evidence-based principles, such as brand growth, mental availability, and effectiveness theory.
- Ability to apply marketing science in an industrial B2B context.
- Experience working in matrix organizations and with cross-functional stakeholders.
- Experience translating insights into strategic direction and actionable frameworks.
- Experience driving or contributing to structured marketing measurement cycles.
- Ability to influence and align teams through clear communication and structured thinking.
Preferred qualifications
- Experience analyzing campaign performance, media effectiveness, and the balance between long-term brand building and short-term performance.
- Familiarity with segmentation, targeting, and buyer behavior in complex B2B purchasing environments.
- Curiosity and a pragmatic approach to challenging assumptions and clarifying investment trade-offs.
What we hope you’ll bring
You combine analytical depth with a strategic perspective and enjoy helping teams make better decisions. You’re collaborative, communicate clearly, and bring curiosity and structure to your work.
You’ll join an inclusive, open-minded global environment focused on innovation and collaboration with customers and partners, with opportunities to contribute to the future of manufacturing.